Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new car and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you manage to decide on one that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still require customer reviews. There's no other way around it. Customers are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Because the huge bulk of customers check out reviews, you would want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of All Young People Were Asked To Leave A Review Recently

Of those invited, 80% of consumers did post a review. In general, companies have asked 66% of all consumers to post a review on their business.

Source: Brightlocal

89% Of Consumers Read A Companies Reactions To Reviews

Not only do many customers read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Over Half Of Shoppers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are clearly the more opinionated ones.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

Since They Want To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Websites.

Users come because they have actually currently formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

US Buyers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US clients.

Source: Statista

30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews

Corresponding with your clients establishes trust. Even something as basic as reacting to their reviews and comments can make them feel valued.

As you may anticipate, clients who feel this way are happy to invest more money with a company.

Source: Statuslabs

61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Typically two-thirds of companies have exceptional and great ratings. Only 5% of companies have a ranking below three stars.

Source: Brightlocal

A One Star Boost In Score Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat clients fairly generally prosper, review websites help make sure of that.

Source: Statuslabs