The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

83% Of Customers Do Not Rely On Advertising

The conventional channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust advertisements select to pay attention to clients' recommendations online.

Source: Statuslabs

89% Of Clients Review A Companies Responses To Reviews

Not only do many clients read the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a brand-new vehicle and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other customers, you quickly choose one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Generally two-thirds of companies have outstanding and awesome scores. Just 5% of companies have a score below 3 stars.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Because the large bulk of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact utilize them.

Although we now understand why consumer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Consumers Would Undoubtedly Submit A Review If They Were Asked

More than a 35% would submit a review to educate others about their customer experience and 24% would likely direct their review to the company itself.

Over a 26% would be willing to give a review to assist other people with their decision making process.

Source: Podium

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.

Source: Review Trackers

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management stats indicate a company's reputation does not affect simply the consumers. Prospective team members also look at ratings and take a look at reviews.

Source: Deloitte