Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

Because They Desire To Purchase A Service Or A Product And Want To Get The Truth About The Businesses Products And Services, 82% Of Consumers Check Out Review Sites.

Review sites are places that customers go to get the truth about a service, item or business. Since they have actually currently formed a buying decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

72% Of Customers Will Not Take Action Before They Read Some Reviews

No matter how eye-catching your marketing is, you still need customer reviews. There's no other way around it. Clients are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

83 Percent Of Customers Do Not Rely On Advertising

The traditional channels to reach customers aren't as prominent as they used to be. Many users who no longer trust ads choose to focus on clients' recommendations online.

Source: Statuslabs

83% Of All Young Shoppers Were Invited To Submit A Review Recently

Of those asked, 80% of customers did give a review. Overall, businesses have actually asked 66% of all clients to leave a review on their business.

Source: Brightlocal

If A Business Takes Care Of Issues Quickly And Efficiently, 95% Of Unsatisfied Consumers Will Return To A Business

Consumers do not anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there is absolutely nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

70% Of Customers Prefer To Find Out About A Business By Means Of Reviews And Posts, Rather Than Advertisements

Ads are all well and good, however it's worth attempting a different approach also. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new vehicle and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other consumers, you manage to select a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

60% Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and score stats reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra