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53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010
Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
People Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. Therefore, buying decisions are made quickly.
Online reviews are certainly persuasive, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select a lawyer or a medical professional.
Young people (age 18-35) are a lot more likely to work with an expert based upon online reviews. Just 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
88% Of Executives Regard Reputation Risk As A Top Business Problem
Reputation management statistics suggest a business's reputation doesn't impact simply the consumers. Potential team members also look at rankings and read reviews.
Source: Deloitte
98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Site
Normally, 142 million consumers go to Yelp every month. This is as great a time as any if you have not claimed your complimentary Yelp business page.
Source: RevLocal
More Than Half Of Consumers Will Not Utilize A Company If It Has Less Than A 4 Star Score
This stat is among numerous that illustrate the importance of online scores. Now that news of customer fulfillment travels this quick, keeping your clients pleased is more crucial than ever.
57% of customers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
11% looked only for companies with a best five star rating.
Source: Brightlocal
Only 6 Percent Of Consumers Don't Trust Customer Reviews At All
According to client review data, a whopping 19% of customers constantly trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.
The share of clients, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a brand-new car and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read reviews.
With the help of other people, you quickly decide on one that works for you. That's how positive reviews convert consumers into clients.
Source: Consumer Affairs
72% Of Consumers Won't Take Action Unless They Check Out Some Reviews
Irrespective of how eye-catching your marketing is, you still need customer reviews. There is no way around it. Clients are still willing to hear you out, but they trust other people more.
Source: My Testimonial Engine
Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business
Because the huge majority of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz