More Than Half Of Shoppers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are evidently the more vocal ones.

Source: Statista

90% Of Users Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the huge impact user ratings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US buyers consider reviews as 'very influential'.

To illustrate the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those very same clients are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review stats show the general appeal of a site can just go so far when it comes to trust.

Source: Review Trackers

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'always' or 'very often'.

Source: Trust You

83% Of Clients Do Not Trust Advertising

The standard channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to take note of customers' suggestions online.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick an attorney or a physician.

Young people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

A Lot Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and ranking data reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Visitors Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made rapidly.

Online reviews are obviously persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

Only 6 Percent Of Customers Don't Trust Client Reviews At All

According to customer review data, a whopping 19 percent of consumers constantly trust online reviews and never ever a purchase without reading reviews first.

Source: Statista

67% Of Customers Report Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When clients have to pick a service provider, reviews have a massive influence on their decision.

Source: DemandGenReport