Only 6% Of Consumers Do Not Rely On Customer Reviews At All

According to customer review stats, a massive 19% of customers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses

Since the huge majority of customers check out reviews, you'd want yours to be appealing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews Worldwide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

15 Percent Of Clients Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of possible consumers won't even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most reliable source of recommendations. Online reviews usually bring the very same weight as advice from friends and family.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new automobile and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose a model that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

If They Were Asked, 77% Of Clients Would Most Likely Submit A Review

More than a 35% would do it to advise others about their consumer encounter and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our purchasing decisions.

According to social reviews stats, Facebook affects over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business.

Source: RevLocal

53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's buyers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

90% Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses really use them.

Although we now understand why client reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of customer reviews remain without a reply. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

83 Percent Of Customers Do Not Trust Advertising

The standard channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements pick to focus on consumers' suggestions online.

Source: Statuslabs