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Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the basic popularity of a website can only go so far.
Source: Review Trackers
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site
Generally, 142 million consumers go to Yelp on a monthly basis. This is as great a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
83% Of All Younger People Were Asked To Post A Review Recently
Of those invited, 80% of clients did give a review. Overall, businesses have asked 66% of all customers to post a review on their company.
Source: Brightlocal
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated content can do miracles in terms of conversions.
A single review can have a huge effect on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent boost.
Source: RevLocal
61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Overall 2 out of 3 businesses have outstanding and awesome scores. Just 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To show the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same customers are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Revenue
Businesses that treat customers well normally prosper, review websites help make certain of that.
Source: Statuslabs
30% Of Customers Feel Positive About A Business Which Responds To Online Reviews
Corresponding with your customers establishes trust. Even something as basic as responding to their reviews and remarks can make them feel appreciated.
As you might anticipate, clients who feel this way are going to spend more money with a company.
Source: Statuslabs
Clients Could Spend 31 Percent More With A Business That Has Excellent Reviews
Take note of this statistic. The more detailed other users describe your product or service, the more money you can charge and consumer review stats reveal to us precisely just how much more.
Source: Martech Zone
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers anticipate to see some negative reviews.
Source: Capterra
67% Of Customers Suggest Reviews Are A "Very Important" Factor When Selecting A Service Provider
Reviews have a huge impact on their decision when consumers have to choose a service provider.
Source: DemandGenReport