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Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can likewise influence our buying decisions.
According to social reviews data, Facebook affects over half of users' purchase decisions.
Facebook reviews stats reveal that 4 out of five users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.
The share of clients, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are generally ads.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star ranking is the first thing consumers see. Still, users take note of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
70 Percent Of Consumers Choose To Learn About A Business Via Reviews And Short Articles, Instead Of Advertisements
Advertisements are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
The Average Review Word Count Has Become 65% Shorter Since 2010
Lately reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers
Just 6% Of Customers Don't Trust Customer Reviews At All
According to customer review stats, a whopping 19% of customers always rely on online reviews and never ever a buy without reading reviews first.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers expect to see some unfavorable reviews.
Source: Capterra
Google Represents 57.5% Of All Reviews Globally
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
95% Of Dissatisfied Customers Will Return To A Company If A Company Deals With Issues Rapidly And Efficiently
Consumers do not expect you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
89% Of Customers Like To Read Reviews Using Their Smart Devices
Be it via an app or a mobile web browser, individuals prefer to read reviews on their phones.
Source: Statista