63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the basic popularity of a website can only go so far when it pertains to trust.

Source: Review Trackers

77% Of Clients Would Definitely Post A Review If They Were Asked

More than a 35% would submit a review to inform others about their consumer experience and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to post a review to help other individuals with their decision making process.

Source: Podium

Negative Reviews Can Boost Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually utilize them.

Although we now understand why client reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the huge impact user scores have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat consumers fairly normally flourish, review sites help make sure of that.

Source: Statuslabs

73 Percent Of Consumers Think Written Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Client reviews make the stats appear more authentic which is what the would-be customers are trying to find. Almost a third of consumers say composed reviews are the only feature that makes them think the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger people understand the value of being informed. User-generated material has an unassailable impact on customers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Typically, 142 million consumers check out Yelp monthly. If you have not claimed your free Yelp business page, this is as great a time as any.

Source: RevLocal

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Utilize A Service

This stat is among lots of that show the importance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your customers pleased is more crucial than ever.

57 percent of consumers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for companies with an ideal five star score.

Source: Brightlocal

American Consumers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When individuals read reviews, they focus on different elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista