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Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Buying decisions are made rapidly.
Online reviews are certainly convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful people know the value of being informed. User-generated material has an indisputable impact on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management statistics show a business's reputation does not impact just the customers. Prospective team members likewise look at ratings and take a look at reviews.
Source: Deloitte
The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010
Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
The Majority Of Customers Aged 25-34 Wrote Reviews
According to Statista, the younger generations are evidently the more opinionated ones.
Source: Statista
Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses
Because the vast bulk of consumers check out reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Software Application Reviews Impact Over 98 Percent Of All Buyers
18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
83% Of All Younger Customers Were Invited To Leave A Review Recently
Of those invited, 80% of customers did submit a review. Overall, businesses have asked 66% of all consumers to give a review on their company.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a distant second.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
70 Percent Of Consumers Prefer To Find Out About A Business Through Articles And Reviews, Instead Of Ads
Ads are all well and good, but it deserves attempting a different approach too. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of consumer reviews remain without a reaction. That's regrettable, since those businesses are losing consumers that way.
Source: Review Trackers
77% Of Clients Would Undoubtedly Submit A Review If They Were Asked
More than a 35% would submit a review to inform others about their consumer experience and 24% would certainly direct their review to the business itself.
Over a 26% would be willing to submit a review to assist other individuals with their decision making process.
Source: Podium