Half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated material has an indisputable influence on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.

Source: Review Trackers

30% Of Consumers Feel Favorable To A Business Which Reacts To Online Reviews

Communicating with your customers establishes trust. Even something like reacting to their reviews and remarks can make them feel valued.

As you may anticipate, customers who feel this way are more willing to spend more money with a company.

Source: Statuslabs

If They Were Asked, 77% Of Customers Would Undoubtedly Give A Review

More than a 35% would leave a review to notify others about their customer experience and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to give a review to assist other individuals with their decision making process.

Source: Podium

53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews remain without a reaction. That's too bad, because those businesses are losing consumers that way.

Source: Review Trackers

A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat clients well typically succeed, review websites help make sure of that.

Source: Statuslabs

73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the prospective consumers are looking for. Practically a third of customers state composed reviews are the only feature that makes them think the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

Google Accounts For 57.5% Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

74 Percent Of Local Companies Have At Least 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online ratings data, we found out that a business needs to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal