Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies in fact utilize them.

Although we now know why client reviews are so effective, many businesses obviously do not.

Source: LsaInsider

89% Of Clients Like To Read Reviews Using Their Cell Phones

Be it through an app or a mobile browser, consumers prefer to read reviews on their smart phones.

Source: Statista

Over Half Of Shoppers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are seemingly the more vocal ones.

Source: Statista

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management statistics show a company's reputation does not impact simply the clients. Prospective employees likewise take a look at rankings and take a look at reviews.

Source: Deloitte

One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated material has an unassailable impact on customers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general appeal of a site can just go so far.

Source: Review Trackers

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Website

Normally, 142 million consumers go to Yelp monthly. This is as good a time as any if you have not declared your free Yelp business page.

Source: RevLocal

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

When consumers need to select a solution provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat consumers honorably normally prosper, review sites help make sure of that.

Source: Statuslabs

95% Of Dissatisfied Clients Will Return To A Business If A Company Deals With Problems Quickly And Effectively

Consumers don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

74% Of Regional Companies Have At Least One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Taking a look at online scores data, we discovered that a business requires to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

60% Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and score statistics reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Many Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics place consumers' reviews as the most reliable source of recommendations. Online reviews normally carry the very same weight as guidance from loved ones.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs