If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

If A Company Handles Problems Quickly And Effectively, 95% Of Unhappy Consumers Will Go Back To A Company

Customers don't anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There's no other way around it. Clients are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out many more reviews to get a better idea of how the business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users take note of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online scores statistics, we discovered that a company requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

83% Of All Young People Were Asked To Post A Review Recently

Of those asked, 80% of customers did leave a review. In general, companies have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats show a business's reputation does not impact just the customers. Prospective team members likewise look at scores and take a look at reviews.

Source: Deloitte

Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for a product with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review stats reveal the basic popularity of a website can only presume when it concerns trust.

Source: Review Trackers

90 Percent Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

98% Of Yelp's Visitors Bought From A Business They Found On The Website

Normally, 142 million customers go to Yelp every month. This is as great a time as any if you have not declared your free Yelp business page.

Source: RevLocal

70% Of Consumers Prefer To Find Out About A Business By Means Of Short Articles And Reviews, Rather Than Advertisements

Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

Google Represents 57.5 Percent Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a distant second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers