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Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star ranking is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.
Source: Statista
A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Income
Businesses that treat customers honorably normally succeed, review websites help make certain of that.
Source: Statuslabs
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Since the vast majority of customers read reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews
Keeping in touch with your customers builds their trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.
As you might anticipate, customers who feel this way are going to invest more cash with a company.
Source: Statuslabs
89% Of Consumers Prefer To Read Reviews On Their Cell Phones
Be it through an app or a mobile web browser, everyday people choose to read reviews on their mobile devices.
Source: Statista
53% Of Consumers Expect Businesses To Respond Within A Week To Negative Reviews
Online review statistics reveal that 63% of customer reviews remain without a reaction. That's regrettable, because those companies are losing clients that way.
Source: Review Trackers
86 Percent Of Customers Would Think About Composing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the money they spend at your business. If you provide a good experience, they will want to share it.
Source: Brightlocal
72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how captivating your marketing is, you still need customer reviews. There's no other way around it. Consumers are still willing to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270%
User review statistics reveal the purchase likelihood for a product with 5 reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear people aren't pleased with scores alone.
Consumer reviews make the stats appear more genuine which is what the potential consumers are looking for. Nearly a 3rd of consumers state written reviews are the only feature that makes them think the websites' reviews are relevant and helpful.
Source: Fan and Fuel
74% Of Local Companies Have At Least One Google Review
One review is far from adequate to improve your site's SERP ranking.
Taking a look at online rankings statistics, we discovered that a company requires to have an average of 40 reviews before users "Award" it with a star.
Source: Brightlocal