Customers Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing decisions are made quickly.

Online reviews are obviously persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated material has an indisputable effect on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

15 Percent Of Users Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of potential clients will not even consider working with a business they can't find viewpoints about.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Business

This stat is among many that highlight the value of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your clients happy is more important than ever.

57% of consumers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for businesses with a best five star score.

Source: Brightlocal

73% Of Consumers Believe Client Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the stats appear more authentic which is what the potential consumers are looking for. Almost a third of customers say composed reviews are the only function that makes them think the sites' reviews are useful and appropriate.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read customer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Customers Review A Companies Feedback To Reviews

Not only do a lot of individuals read the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

83% Of All Younger Consumers Were Asked To Post A Review Recently

Of those asked, 80% of clients did give a review. In general, companies have asked 66% of all consumers to post a review on their business.

Source: Brightlocal

89% Of Consumers Like To Read Reviews Using Their Cell Phones

Be it through an app or a mobile internet browser, people prefer to read reviews on their smart phones.

Source: Statista

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies really make use of them.

Although we now know why customer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated content can do miracles in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% increase.

Source: RevLocal

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and rating stats show people value the viewpoint of peers more than any other material.

Source: Collective Bias