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Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful people know the worth of being informed. User-generated content has an indisputable effect on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Only 6 Percent Of Consumers Don't Rely On Customer Reviews At All
According to consumer review stats, a tremendous 19 percent of customers constantly rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
63.6% Of Customers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general appeal of a site can only go so far.
Source: Review Trackers
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Majority Of Customers Will Not Utilize A Company If It Has Less Than A 4 Star Score
This stat is among numerous that illustrate the importance of online rankings. Now that news of customer fulfillment travels this fast, keeping your clients delighted is more important than ever.
57% of customers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.
Additionally, 11 percent looked only for businesses with an ideal five star rating.
Source: Brightlocal
Reviews Published On Twitter Can Help Improve Revenues By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site
Typically, 142 million consumers go to Yelp on a monthly basis. This is as great a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
15 Percent Of Users Do Not Trust Businesses With No Online Reviews
No trust indicates no interactions. 15 percent of potential clients will not even consider working with a business they can't find opinions about.
Source: Statuslabs
Many Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a mediocre or negative one.
Source: Brightlocal