More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Over Half Of Shoppers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are evidently the more vocal ones.

Source: Statista

90 Percent Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews

Communicating with your clients creates trust. Even something easy like responding to their comments and reviews can make them feel valued.

As you may expect, clients who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat clients fairly typically flourish, review websites help make certain of that.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a new vehicle and there are several models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other customers, you quickly choose one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

Visitors Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger people know the value of being informed. User-generated content has an unassailable impact on consumers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Overall 2 out of 3 businesses have exceptional and awesome rankings. Only 5% of businesses have a score below 3 stars.

Source: Brightlocal

73% Of Customers Believe Consumer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with scores alone.

Customer reviews make the stats appear more authentic which is what the would-be consumers are looking for. Almost a 3rd of consumers say written reviews are the only feature that makes them think the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online rankings statistics, we discovered that a business needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

Reviews Posted On Twitter Can Grow Online Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo