United States Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals check out reviews, they concentrate on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

Most Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

67% Of Customers Claim That Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have a massive impact on their decision when consumers have to select a solution provider.

Source: DemandGenReport

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Visitors Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing choices are made rapidly.

Online reviews are obviously convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read consumer reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Online Product Reviews About An Item Can Improve Its Conversion Rate By A Staggering 270%

User review statistics show the purchase possibility for an item with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Customers Could Spend 31% More With A Business That Has Terrific Reviews

Focus on this statistic. The better other users describe your services or product, the more cash you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

15% Of People Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of potential clients will not even think about working with a company they can't discover opinions about.

Source: Statuslabs

77% Of Customers Would Undoubtedly Submit A Review If They Were Asked

More than a 35% would do it to advise others about their consumer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to submit a review to help other individuals with their decision making process.

Source: Podium