The Typical Review Length Has Become 65% Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

72% Of Customers Won't Take Action Unless They Read Some Reviews

Regardless of how tempting your marketing is, you still need customer reviews. There is no skirting around it. Consumers are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users take notice of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

86% Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they spend at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

89% Of Individuals Choose To Read Reviews Using Their Smart Devices

Be it via an app or a mobile browser, folks prefer to read reviews on their mobile devices.

Source: Statista

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

Reviews Published On Twitter Can Grow Online Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

More Than Half Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Rating

This stat is one of lots of that highlight the value of online ratings. Now that news of customer fulfillment travels this fast, keeping your clients delighted is more vital than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for services with an ideal five star score.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management stats suggest a business's reputation does not affect just the consumers. Prospective employees also look at ratings and take a look at reviews.

Source: Deloitte

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

73 Percent Of Consumers Think Client Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more authentic which is what the prospective consumers are looking for. Nearly a 3rd of consumers say written reviews are the only feature that makes them believe the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site

Typically, 142 million customers check out Yelp on a monthly basis. This is as excellent a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz