If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and rating statistics reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews

Regardless of how tempting your marketing is, you still require customer reviews. There's no skirting around it. Clients are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

77% Of Buyers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

Only 6 Percent Of Consumers Do Not Trust Customer Reviews At All

According to client review statistics, a massive 19% of customers always rely on online reviews and never a purchase without checking out reviews initially.

Source: Statista

Half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated material has an unassailable impact on consumers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

70% Of Consumers Prefer To Learn About A Business By Means Of Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Scores

Online review data make it clear individuals aren't pleased with scores alone.

Client reviews make the stats appear more genuine which is what the would-be consumers are searching for. Practically a third of consumers say written reviews are the only function that makes them believe the websites' reviews are helpful and relevant.

Source: Fan and Fuel

15% Of Customers Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of possible customers won't even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If A Company Makes An Effort To Solve Issues Rapidly And Efficiently, 95% Of Unhappy Clients Will Go Back To A Company

Consumers don't anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there is nothing else a business can do to fix a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo