74% Of Local Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online scores statistics, we discovered that a business needs to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

53% Of Customers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of customer reviews stay without a response. That's regrettable, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a average or negative one.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Data reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies really make use of them.

Although we now know why customer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to pick an attorney or a physician.

Younger people (age 18-35) are a lot more inclined to employ an expert based on online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Since the huge majority of customers read reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Many Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating actually helps your overall rating.

According to consumer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the basic appeal of a website can just go so far when it comes to trust.

Source: Review Trackers

60% Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and score stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our purchasing decisions.

According to social reviews data, Facebook impacts over half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that four out of 5 users are most likely to trust a local business.

Source: RevLocal

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read many more reviews to get a better idea of how the business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

15 Percent Of Users Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15% of possible customers will not even consider working with a company they can't find opinions about.

Source: Statuslabs

89% Of Consumers Choose To Read Reviews Using Their Cell Phones

Be it via an app or a mobile browser, people young and old prefer to read reviews on their smart phones.

Source: Statista

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo