91% Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics position customers' reviews as the most reliable source of recommendations. Online reviews usually carry the same weight as suggestions from friends and family.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review statistics show that 63% of customer reviews go on without a reaction. That's too bad, since those businesses are losing clients that way.

Source: Review Trackers

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's shoppers are smart and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Represents 57.5% Of All Reviews Across The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

74% Of Regional Companies Have At A Minimum, One Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online scores stats, we discovered that a business needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics indicate a company's reputation doesn't impact just the customers. Potential employees also take a look at rankings and take a look at reviews.

Source: Deloitte

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

89% Of Customers Review A Companies Replies To Reviews

Not only do many customers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Generally, 142 million customers visit Yelp monthly. This is as great a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated material has an indisputable effect on customers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Reviews Posted On Twitter Can Increase Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

67% Of Consumers Claim Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When clients have to pick a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out much more reviews to get a better idea of how the business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

More Than Half Of Customers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista