73% Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more authentic which is what the would-be customers are trying to find. Almost a third of customers state written reviews are the only function that makes them believe the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

95% Of Unhappy Consumers Will Go Back To A Company If A Company Makes An Effort To Solve Issues Quickly And Effectively

Consumers do not expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there is absolutely nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

70% Of Customers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

83% Of All Younger Customers Were Invited To Submit A Review Recently

Of those invited, 80% of consumers did give a review. Overall, companies have actually asked 66% of all customers to submit a review on their company.

Source: Brightlocal

77% Of Consumers Would Undoubtedly Post A Review If They Were Asked

More than a 35% would submit a review to advise others about their customer encounter and 24% would rather direct their review to the company itself.

Over a 26% would want to submit a review to help other people with their decision making process.

Source: Podium

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

89% Of Buyers Want To Read Reviews Using Their Smartphones

Be it through an app or a mobile internet browser, clients choose to read reviews on their phones.

Source: Statista

Over Half Of Individuals Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

91% Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review stats place clients' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as guidance from friends and family.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Communicating with your clients develops trust. Even something easy like reacting to their reviews and remarks can make them feel valued.

As you might anticipate, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the massive impact user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat consumers fairly usually prosper, review websites help ensure of that.

Source: Statuslabs