74% Of Local Businesses Have At A Minimum, One Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Taking a look at online ratings data, we learnt that a company requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics position clients' reviews as the most trustworthy source of recommendations. Online reviews typically bring the exact same weight as recommendations from friends and family.

Source: Brightlocal

61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Overall two-thirds of businesses have good and awesome scores. Only 5% of businesses have a score listed below three stars.

Source: Brightlocal

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read much more reviews to get a better idea of how the business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have a massive effect on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

60 Percent Of Consumers Check Out Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and ranking statistics reveal people value the opinion of peers more than any other content.

Source: Collective Bias

53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of consumers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

98% Of Yelp's Visitors Purchased From A Business They Found On The Website

Typically, 142 million customers visit Yelp each month. This is as excellent a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

70% Of Consumers Choose To Discover A Business Through Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

Reviews Shared On Twitter Can Boost Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

15 Percent Of Consumers Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of possible consumers won't even consider doing business with a company they can't find opinions about.

Source: Statuslabs