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Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To show the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same customers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review statistics show the general popularity of a site can just go so far when it pertains to trust.
Source: Review Trackers
15 Percent Of Buyers Do Not Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15 percent of prospective consumers won't even think about doing business with a business they can't discover opinions about.
Source: Statuslabs
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a average or unfavorable one.
Source: Brightlocal
53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of customer reviews remain without a reaction. That's regrettable, due to the fact that those companies are losing clients that way.
Source: Review Trackers
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Choosing A Solution Provider
When clients need to pick a solution provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to pick a lawyer or a medical professional.
Young people (age 18-35) are much more inclined to hire an expert based on online reviews. Only 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
73 Percent Of Customers Believe Consumer Reviews Are More Important Than Star And Number Rankings
Online review stats make it clear individuals aren't satisfied with scores alone.
Client reviews make the statistics appear more genuine which is what the would-be clients are looking for. Almost a third of consumers state written reviews are the only feature that makes them think the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to consumer rating stats, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
More Than Half Of Consumers Will Not Utilize A Company If It Has Less Than A 4 Star Rating
This stat is among numerous that show the importance of online scores. Now that news of client satisfaction travels this quick, keeping your consumers happy is more important than ever.
57 percent of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
11 percent looked just for businesses with an ideal five star rating.
Source: Brightlocal
98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Website
Generally, 142 million customers check out Yelp on a monthly basis. If you haven't declared your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management stats suggest a company's reputation does not impact just the consumers. Prospective employees also look at rankings and take a look at reviews.
Source: Deloitte