Software Reviews Influence Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Single Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated material can do miracles in regards to conversions.

A single review can have a substantial impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer an astonishing 44% boost.

Source: RevLocal

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

74 Percent Of Regional Businesses Have At Least 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online scores statistics, we found out that a business requires to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually use them.

Although we now know why consumer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats suggest a business's reputation doesn't impact simply the consumers. Potential employees also take a look at rankings and read reviews.

Source: Deloitte

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those exact same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

95% Of Unsatisfied Consumers Will Return To A Company If A Company Makes An Effort To Solve Issues Rapidly And Effectively

Customers don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Over Half Of Consumers Will Not Use A Service If It Has Less Than A 4 Star Rating

This stat is among lots of that highlight the importance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your consumers delighted is more important than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for organizations with a best five star score.

Source: Brightlocal