Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new automobile and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly choose one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

American Buyers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American customers.

Source: Statista

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a lawyer or a physician.

Younger people (age 18-35) are a lot more inclined to hire a professional based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

If They Were Asked, 77% Of Consumers Would Submit A Review

More than a 35% would do it to inform others about their client encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to give a review to help other individuals with their decision making process.

Source: Podium

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

70% Of Customers Choose To Find Out About A Business Through Short Articles And Reviews, Instead Of Ads

Ads are all well and good, but it's worth trying a different approach as well. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

15 Percent Of Visitors Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15% of prospective customers won't even think about working with a company they can't find opinions about.

Source: Statuslabs

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

Customers Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing choices are made quickly.

Online reviews are certainly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

89% Of Consumers Choose To Read Reviews On Their Mobile Phones

Be it through an app or a mobile browser, clients choose to read reviews on their smart phones.

Source: Statista

More Than Half Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are surprisingly the more opinionated ones.

Source: Statista

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out many more reviews to get an idea of how the business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal