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Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Reviews Published On Twitter Can Help Improve Online Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Just 6% Of Customers Do Not Rely On Customer Reviews At All
According to customer review statistics, a whopping 19 percent of customers always trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
70% Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. Most people read many more reviews to get a clear view of how the business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
83% Of Consumers Do Not Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust ads pick to focus on consumers' recommendations online.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to pick a lawyer or a physician.
Young people (age 18-35) are much more inclined to hire an expert based on online reviews. Only 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
70% Of Customers Choose To Learn About A Business Through Reviews And Short Articles, Rather Than Advertisements
Ads are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the very best way to find the truth about a product or service.
Source: Statuslabs
Over Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Rating
This stat is among many that show the importance of online scores. Now that news of customer satisfaction travels this fast, keeping your consumers happy is more crucial than ever.
57 percent of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
Moreover, 11 percent looked only for services with an ideal five star ranking.
Source: Brightlocal
American Shoppers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on various elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American customers.
Source: Statista
53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews
Online review statistics reveal that 63% of client reviews remain without a response. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers
Only 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of businesses really utilize them.
Although we now understand why consumer reviews are so powerful, a lot of businesses apparently don't.
Source: LsaInsider
67% Of Customers Say Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider
Reviews have an enormous effect on their decision when customers have to pick a service provider.
Source: DemandGenReport