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Google Accounts For 57.5 Percent Of All Reviews Around The Globe
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
Due To The Fact That They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Sites.
Review websites are places that people go to get the facts about a service, item or business. Users come due to the fact that they have actually already formed a purchase decision. The majority of them (89%) purchase within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read many more reviews to get a better idea of how business is really doing. Do not depend upon that fact alone.
Source: Brightlocal
Online Product Reviews About A Product Can Amplify Its Conversion Rate By A Whopping 270%
User review stats reveal the purchase likelihood for a product with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.
Source: Statista
United States Consumers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on different aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our buying decisions.
According to social reviews stats, Facebook affects more than half of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are likely to rely on a local business.
Source: RevLocal
73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear people aren't satisfied with ratings alone.
Client reviews make the statistics appear more authentic which is what the prospective clients are looking for. Practically a 3rd of customers say composed reviews are the only function that makes them believe the sites' reviews are beneficial and appropriate.
Source: Fan and Fuel
Only 6 Percent Of Customers Do Not Trust Consumer Reviews At All
According to client review stats, a massive 19% of customers always trust online reviews and never a make a purchase without reading reviews.
Source: Statista
63.6% Of Customers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the general popularity of a website can only go so far.
Source: Review Trackers
91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family
Online review statistics position customers' reviews as the most reliable source of recommendations. Online reviews typically bring the very same weight as recommendations from loved ones.
Source: Brightlocal
Just 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually make use of them.
Although we now know why client reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers expect to see some negative reviews.
Source: Capterra
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to choose a doctor or an attorney.
Younger people (age 18-35) are a lot more likely to employ an expert based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters