72% Of Customers Won't Take Action Before They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still require client reviews. There is no way around it. Clients are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact make use of them.

Although we now know why customer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated material can do wonders in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews

Keeping in touch with your clients creates trust. Even something as basic as responding to their remarks and reviews can make them feel valued.

As you might expect, clients who feel this way are happy to spend more money with a business.

Source: Statuslabs

15 Percent Of Visitors Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of prospective customers will not even consider doing business with a business they can't find opinions about.

Source: Statuslabs

A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Income

Businesses that treat clients fairly typically prosper, review sites help make certain of that.

Source: Statuslabs

91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review statistics place customers' reviews as the most reliable source of recommendations. Online reviews normally bring the exact same weight as guidance from family and friends.

Source: Brightlocal

83% Of Customers Don't Rely On Advertising

The standard channels to reach clients aren't as influential as they used to be. Many users who no longer trust ads pick to take note of consumers' recommendations online.

Source: Statuslabs

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

67% Of Consumers Claim Reviews Are A "Very Important" Factor When Choosing A Service Provider

When clients need to choose a service provider, reviews have a massive impact on their decision.

Source: DemandGenReport

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 6% Of Consumers Do Not Trust Consumer Reviews At All

According to customer review data, a whopping 19% of consumers constantly rely on online reviews and never ever a buy without checking out reviews first.

Source: Statista

89% Of Buyers Like To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile web browser, people prefer to read reviews on their mobile devices.

Source: Statista

82% Of Customers Visit Review Websites Since They Wish To Acquire A Service Or An Item And Want To Get The Facts About Business Product Or Services.

Users come because they have currently formed a buying decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

Reviews Shared On Twitter Can Boost Revenues By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo