Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our purchasing decisions.

According to social reviews data, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that four out of 5 users are likely to rely on a local business.

Source: RevLocal

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online ratings data, we learnt that a business requires to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Customers

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those same clients are also ready to accept slower shipping times for such items.

Source: Turntonetworks

73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the prospective clients are searching for. Nearly a 3rd of customers state composed reviews are the only feature that makes them think the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

60% Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and rating stats show people value the opinion of peers more than any other content.

Source: Collective Bias

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Generally, 142 million customers go to Yelp every month. If you have not declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

The Typical Review Word Count Has Become 65% Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Typically two-thirds of businesses have excellent and outstanding ratings. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'really frequently'.

Source: Trust You

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users pay attention to other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

15 Percent Of People Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of potential customers will not even consider working with a business they can't discover opinions about.

Source: Statuslabs

83% Of Customers Don't Rely On Advertising

The standard channels to reach customers aren't as influential as they used to be. Most users who no longer trust advertisements choose to take note of clients' recommendations online.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do miracles in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal