72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews

Regardless of how captivating your marketing is, you still require customer reviews. There's no other way around it. Consumers are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Because the huge bulk of consumers check out reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies actually make use of them.

Although we now know why client reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

77% Of Clients Would Definitely Post A Review If They Were Asked

More than a 35% would submit a review to inform others about their client encounter and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other individuals with their choice making process.

Source: Podium

74% Of Local Businesses Have At Least One Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online rankings data, we discovered that a business requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats put clients' reviews as the most credible source of recommendations. Online reviews usually bring the same weight as recommendations from loved ones.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Users Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying choices are made quickly.

Online reviews are certainly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When consumers have to select a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

70% Of Customers Choose To Discover A Business Via Posts And Reviews, Rather Than Advertisements

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs

89% Of Individuals Want To Read Reviews On Their Smartphones

Be it via an app or a mobile web browser, people young and old choose to read reviews on their mobile devices.

Source: Statista

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra