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If They Were Asked, 77% Of Clients Would Undoubtedly Post A Review
More than a 35% would do it to inform others about their consumer experience and 24% would rather direct their review to the business itself.
Over a 26% would be willing to post a review to assist other people with their choice making process.
Source: Podium
Over Half Of Clients Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.
Source: Statista
70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read much more reviews to get a better idea of how business is in fact doing. Do not depend on that statistic alone.
Source: Brightlocal
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the basic popularity of a site can just go so far.
Source: Review Trackers
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'really frequently'.
Source: Trust You
Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent
User review stats show the purchase probability for a product with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
89% Of Consumers Read A Companies Reactions To Reviews
Not only do most consumers check out the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.
Source: Brightlocal
89% Of Consumers Like To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile web browser, most people choose to read reviews on their smart phones.
Source: Statista
Clients Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, purchasing decisions are made rapidly.
Online reviews are obviously persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a remarkably low number of companies really use them.
Although we now know why customer reviews are so powerful, a lot of businesses apparently do not.
Source: LsaInsider
A Solitary Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated content can do wonders in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44% boost.
Source: RevLocal