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53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.
Today's shoppers are wary and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
83% Of All Young Clients Were Asked To Post A Review Recently
Of those asked, 80% of clients did post a review. Overall, businesses have asked 66% of all clients to post a review on their company.
Source: Brightlocal
60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.
Reviews and rating statistics show individuals value the opinion of peers more than any other content.
Source: Collective Bias
Customers Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, buying decisions are made rapidly.
Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. However, they understand the enormous impact user scores have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do wonders in terms of conversions.
A single review can have an enormous impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% boost.
Source: RevLocal
83 Percent Of Customers Do Not Trust Advertising
The standard channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust ads select to take notice of customers' suggestions online.
Source: Statuslabs
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To show the value of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those same customers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010
Currently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize A Business
This stat is one of numerous that show the value of online scores. Now that news of consumer fulfillment travels this fast, keeping your customers happy is more crucial than ever.
57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.
Moreover, 11 percent looked only for services with an ideal five star score.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a new automobile and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.
With the help of other customers, you manage to decide on one that works for you. That's how positive reviews convert consumers into consumers.
Source: Consumer Affairs
Since They Want To Purchase A Product Or A Service And Want To Get The Facts About The Businesses Products And Services, 82% Of Customers Go To Review Websites.
Users come because they have currently formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal