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Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
More Than Half Of Customers Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies actually make use of them.
Although we now know why client reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months
Customers don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
89% Of Consumers Read A Companies Feedback To Reviews
Not only do many customers check out the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.
Source: Brightlocal
United States Buyers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews
They focus on different elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US customers.
Source: Statista
60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.
Reviews and rating statistics show people value the viewpoint of peers more than any other content.
Source: Collective Bias
The Average Review Length Has Gotten 65% Shorter Since 2010
Nowadays reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
86 Percent Of Customers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they invest at your business. They will be willing to share it if you provide them a great experience.
Source: Brightlocal
Customers Could Spend 31 Percent More With A Business That Has Fantastic Reviews
Take note of this fact. The more detailed other users explain your product or service, the more money you can charge and customer review stats reveal to us precisely just how much more.
Source: Martech Zone
Only 6 Percent Of Consumers Don't Trust Consumer Reviews At All
According to customer review stats, a tremendous 19% of customers constantly trust online reviews and never a make a purchase without checking out reviews first.
Source: Statista
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You