Negative Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated content has an unassailable effect on customers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

89% Of Buyers Choose To Read Reviews On Their Smartphones

Be it by means of an app or a mobile browser, people young and old prefer to read reviews on their smart phones.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

98% Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million consumers go to Yelp monthly. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new car and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

If They Were Asked, 77% Of Customers Would Submit A Review

More than a 35% would leave a review to inform others about their consumer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to post a review to assist other people with their decision making process.

Source: Podium

US Shoppers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on different elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA consumers.

Source: Statista

Software Reviews Impact Over 98% Of All Buyers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews

Corresponding with your consumers creates trust. Even something easy like reacting to their comments and reviews can make them feel valued.

As you may anticipate, clients who feel this way are ready to spend more cash with a business.

Source: Statuslabs

Customers Could Spend 31 Percent More With A Business That Has Great Reviews

Take notice of this fact. The more detailed other users describe your services or product, the more cash you can charge and customer review statistics reveal to us exactly just how much more.

Source: Martech Zone

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to pick a medical professional or a lawyer.

Young people (age 18-35) are much more inclined to employ a professional based on online reviews. Just 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

83% Of Customers Do Not Rely On Advertising

The traditional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust ads choose to pay attention to customers' recommendations online.

Source: Statuslabs

83% Of All Young Shoppers Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did submit a review. In general, businesses have actually asked 66% of all clients to leave a review on their company.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Around The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star ranking is the first thing consumers see. Still, users focus on other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

74% Of Local Companies Have At A Minimum, 1 Google Review

One review is far from adequate to improve your website's SERP ranking.

Looking at online rankings stats, we found out that a company needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal