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Negative Reviews Can Increase Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals devote more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
77% Of Customers Do Not Trust Reviews That Are Older Than Three Months
Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review statistics reveal the basic popularity of a site can just go so far when it comes to trust.
Source: Review Trackers
53% Of Consumers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews go on without a reaction. That's regrettable, due to the fact that those businesses are losing customers that way.
Source: Review Trackers
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor
Statistics reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals understand the value of being informed. User-generated material has an indisputable effect on customers.
They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Over Half Of Individuals Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are purportedly the more opinionated ones.
Source: Statista
Only 6 Percent Of Consumers Don't Rely On Consumer Reviews At All
According to consumer review statistics, a tremendous 19% of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
89% Of Clients Read A Companies Replies To Reviews
Not only do the majority of individuals read the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
67% Of Consumers Say Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
When customers have to choose a solution provider, reviews have a massive influence on their decision.
Source: DemandGenReport
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated content can do miracles in terms of conversions.
A single review can have an enormous impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44% increase.
Source: RevLocal
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also influence our purchasing preferences.
According to social media reviews statistics, Facebook affects the majority of users' purchase decisions.
Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, purchasing decisions are made rapidly.
Online reviews are clearly convincing, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone