53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

At this present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

83% Of All Younger Customers Were Asked To Submit A Review Recently

Of those asked, 80% of customers did post a review. Overall, companies have asked 66% of all consumers to post a review on their company.

Source: Brightlocal

89% Of Customers Review A Companies Replies To Reviews

Not only do many consumers check out the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

When clients need to pick a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated content has an indisputable impact on customers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

73% Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear people aren't pleased with scores alone.

Customer reviews make the statistics appear more genuine which is what the would-be clients are searching for. Almost a third of consumers state composed reviews are the only function that makes them think the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use A Company

This stat is one of many that illustrate the importance of online scores. Now that news of customer complete satisfaction travels this quick, keeping your customers happy is more important than ever.

57% of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked only for services with a perfect five star ranking.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats indicate a business's reputation doesn't affect just the clients. Potential employees likewise take a look at rankings and read reviews.

Source: Deloitte

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz