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15% Of Users Don't Trust Businesses With No Online Reviews
No trust indicates no interactions. 15% of potential customers won't even think about working with a company they can't discover viewpoints about.
Source: Statuslabs
89% Of Customers Browse A Businesses Responses To Reviews
Not only do a lot of clients read the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Website
Generally, 142 million consumers check out Yelp on a monthly basis. If you haven't claimed your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of customers, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
73 Percent Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Scores
Online review stats make it clear people aren't satisfied with ratings alone.
Written reviews make the stats appear more genuine which is what the prospective customers are searching for. Practically a third of consumers say written reviews are the only feature that makes them think the websites' reviews are relevant and beneficial.
Source: Fan and Fuel
Clients Might Invest 31% More With A Business That Has Great Reviews
Take note of this statistic. The more detailed other users explain your product or service, the more cash you can charge and consumer review stats show us precisely just how much more.
Source: Martech Zone
61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Overall two thirds of businesses have excellent and outstanding ratings. Only 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
83% Of All Younger Customers Were Asked To Leave A Review Recently
Of those asked, 80% of consumers did submit a review. Overall, companies have actually asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses really use them.
Although we now understand why customer reviews are so powerful, a lot of businesses apparently don't.
Source: LsaInsider