54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. However, they recognize the massive effect user rankings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

89% Of Customers Choose To Read Reviews On Their Mobile Phones

Be it through an app or a mobile web browser, people young and old prefer to read reviews on their smart phones.

Source: Statista

Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270%

User review statistics show the purchase possibility for a product with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Customers Might Invest 31% More With A Business That Has Excellent Reviews

Focus on this statistic. The better other users describe your product and services, the more cash you can charge and consumer review stats show us precisely just how much more.

Source: Martech Zone

15% Of Users Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of possible clients won't even think about doing business with a business they can't discover opinions about.

Source: Statuslabs

Google Represents 57.5% Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Just 6% Of Customers Don't Trust Consumer Reviews At All

According to client review data, a tremendous 19 percent of customers constantly trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

82% Of Consumers Go To Review Sites Due To The Fact That They Wish To Buy A Service Or An Item And Wish To Get The Facts About Business Products And Services.

Review websites are places that customers go to get the truth about a service, product or business. Because they have currently formed a buying decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

83% Of All Younger Customers Were Invited To Give A Review Recently

Of those asked, 80% of customers did give a review. In general, businesses have actually asked 66% of all consumers to give a review on their company.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the general appeal of a site can just go so far.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

At the present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers