70% Of Customers Choose To Find Out About A Business By Means Of Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, however it's worth trying a different approach too. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the general appeal of a site can just go so far.

Source: Review Trackers

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do miracles in regards to conversions.

A single review can have a huge influence on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

83% Of All Young Shoppers Were Invited To Post A Review Recently

Of those invited, 80% of consumers did post a review. Overall, businesses have asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

Only 6 Percent Of Customers Do Not Trust Customer Reviews At All

According to consumer review statistics, a massive 19 percent of customers always rely on online reviews and never a make a purchase without reading reviews initially.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics position clients' reviews as the most reliable source of recommendations. Online reviews normally bring the exact same weight as advice from friends and family.

Source: Brightlocal

30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews

Staying connected with your customers establishes trust. Even something easy like reacting to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are happy to spend more money with a business.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact use them.

Although we now know why client reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When clients need to select a service provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

US Buyers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

When people read reviews, they focus on various aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of American consumers.

Source: Statista

If A Business Manages To Fix Problems Quickly And Efficiently, 95% Of Dissatisfied Customers Will Go Back To A Business

Customers do not expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there's absolutely nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read client reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal