Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses really utilize them.

Although we now understand why consumer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

More Than Half Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Ranking

This stat is one of many that show the value of online scores. Now that news of customer complete satisfaction travels this quick, keeping your clients pleased is more crucial than ever.

57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with an ideal five star score.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Most Likely Give A Review

More than a 35% would leave a review to educate others about their client encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to post a review to assist other people with their decision making process.

Source: Podium

72% Of Clients Will Not Take Action Unless They Read Some Reviews

No matter how enticing your marketing is, you still need consumer reviews. There is no other way around it. Consumers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

73 Percent Of Customers Believe Customer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with scores alone.

Client reviews make the statistics appear more authentic which is what the would-be customers are trying to find. Practically a 3rd of consumers say written reviews are the only function that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

83% Of All Younger Clients Were Asked To Post A Review Recently

Of those asked, 80% of clients did submit a review. In general, companies have asked 66% of all clients to submit a review on their company.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Google Accounts For 57.5% Of All Reviews World Wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

Reviews Posted On Twitter Can Grow Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

30% Of Customers Feel Favorable To A Business Which Answers Online Reviews

Communicating with your customers establishes trust. Even something easy like reacting to their remarks and reviews can make them feel valued.

As you may expect, customers who feel this way are ready to invest more money with a business.

Source: Statuslabs

Just 6 Percent Of Customers Don't Trust Consumer Reviews At All

According to consumer review stats, a whopping 19% of consumers always rely on online reviews and never a buy without checking out reviews initially.

Source: Statista

Clients Could Spend 31% More With A Business That Has Great Reviews

Take notice of this statistic. The more detailed other users explain your product and services, the more cash you can charge and consumer review statistics reveal to us precisely how much more.

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra