A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat clients well usually flourish, review sites help ensure of that.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read client reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

89% Of Individuals Choose To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile web browser, people prefer to read reviews on their mobile phones.

Source: Statista

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Visitors Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying decisions are made rapidly.

Online reviews are certainly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Clients Could Invest 31 Percent More With A Business That Has Great Reviews

Pay attention to this statistic. The better other users describe your service or product, the more money you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone

73% Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't pleased with scores alone.

Consumer reviews make the statistics appear more genuine which is what the prospective clients are trying to find. Practically a third of consumers say written reviews are the only function that makes them believe the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Company

This stat is among lots of that illustrate the importance of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your customers delighted is more vital than ever.

57% of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for businesses with a perfect five star rating.

Source: Brightlocal

89% Of Consumers Browse A Businesses Reactions To Reviews

Not only do a lot of shoppers check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz