60% Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and rating stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management stats suggest a company's reputation doesn't impact just the consumers. Potential team members likewise look at ratings and take a look at reviews.

Source: Deloitte

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

90 Percent Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get a clear view of how business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

If A Business Handles Issues Rapidly And Effectively, 95% Of Disappointed Customers Will Return To A Business

Consumers do not expect you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

82 Percent Of Consumers Check Out Review Websites Since They Wish To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Products And Services.

Review sites are locations that people go to get the truth about a service, business or item . Because they have actually already formed a purchase decision, users come. The majority of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

If They Were Asked, 77% Of Consumers Would Undoubtedly Post A Review

More than a 35% would submit a review to educate others about their consumer encounter and 24% would probably direct their review to the business itself.

Over a 26% would want to post a review to assist other people with their decision making process.

Source: Podium