52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most reliable source of recommendations. Online reviews normally bring the very same weight as suggestions from family and friends.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

Only 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to client review statistics, a massive 19% of customers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

Reviews Posted On Twitter Can Grow Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our purchasing decisions.

According to social media reviews data, Facebook impacts over half of users' purchase choices.

Facebook reviews stats expose that four out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

If They Were Asked, 77% Of Consumers Would Certainly Post A Review

More than a 35% would submit a review to advise others about their client experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to give a review to assist other individuals with their choice making process.

Source: Podium

Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Since the huge bulk of customers read reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

The Majority Of Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower ranking really helps your overall score.

According to client rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Software Reviews Influence Over 98% Of All Purchasers

18% of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Over Half Of Customers Won't Use A Company If It Has Less Than A 4 Star Score

This stat is among lots of that illustrate the importance of online scores. Now that news of customer satisfaction travels this quick, keeping your consumers happy is more important than ever.

57% of consumers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with an ideal five star rating.

Source: Brightlocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the enormous effect user scores have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc