Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our buying preferences.

According to social reviews data, Facebook impacts more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of 5 users are likely to trust a local business.

Source: RevLocal

89% Of Consumers Review A Companies Responses To Reviews

Not only do the majority of individuals read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

70 Percent Of Consumers Prefer To Learn About A Business Via Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the huge impact user scores have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

77% Of Customers Would Definitely Submit A Review If They Were Asked

More than a 35% would submit a review to advise others about their client experience and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to leave a review to help other individuals with their decision making process.

Source: Podium

The Majority Of Clients Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Data reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

American Shoppers View "Product Performance" To Be The Most Useful Info In Product Reviews

When individuals read reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American customers.

Source: Statista

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the basic popularity of a website can only go so far.

Source: Review Trackers

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

A Lot Of Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower score in fact helps your overall rating.

According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

A Single Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do wonders in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44% boost.

Source: RevLocal

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

If A Company Deals With Problems Rapidly And Efficiently, 95% Of Disappointed Consumers Will Return To A Company

Customers do not expect you to be perfect. They do expect you to remedy things when they go wrong. If there's absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to pick a legal representative or a doctor.

Younger people (age 18-35) are even more likely to hire an expert based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters