Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US buyers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those exact same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

95% Of Disappointed Clients Will Go Back To A Business If A Business Makes An Effort To Resolve Issues Rapidly And Effectively

Clients don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

A Single Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated content can do wonders in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with scores alone.

Written reviews make the stats appear more authentic which is what the prospective customers are trying to find. Almost a third of customers state composed reviews are the only feature that makes them think the sites' reviews are relevant and helpful.

Source: Fan and Fuel

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

When consumers have to select a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Posted On Twitter Can Help Improve Online Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out client reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista