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70% Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read many more reviews to get an idea of how business is really doing. Don't depend on that fact alone.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star score is the first thing consumers see. Still, users take notice of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.
Source: Statista
74% Of Regional Companies Have At A Minimum, One Google Review
One review is far from adequate to improve your website's SERP ranking.
Taking a look at online rankings data, we found out that a business requires to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of customers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
89% Of Customers Review A Businesses Reactions To Reviews
Not only do most individuals read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
30% Of Consumers Feel Positive About A Company Which Answers Online Reviews
Staying connected with your clients develops trust. Even something like responding to their reviews and comments can make them feel valued.
As you may anticipate, clients who feel this way are going to spend more money with a company.
Source: Statuslabs
83 Percent Of Customers Do Not Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust ads select to focus on consumers' suggestions online.
Source: Statuslabs
83% Of All Younger Customers Were Asked To Give A Review Recently
Of those asked, 80% of clients did give a review. Overall, businesses have asked 66% of all customers to post a review on their company.
Source: Brightlocal
The Typical Review Word Count Has Become 65% Shorter Since 2010
Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.
Source: Review Trackers
Clients Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Buying choices are made quickly.
Online reviews are clearly persuasive, yet marketers have not always come to value the power of them.
Source: Martech Zone
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review data, people spend more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
USA Consumers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews
When individuals read reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US consumers.
Source: Statista
Online Item Reviews About A Product Can Boost Its Conversion Rate By A Staggering 270%
User review statistics reveal the purchase possibility for a product with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center