Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals devote more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

70 Percent Of Customers Prefer To Find Out About A Business Through Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their buying confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually use them.

Although we now understand why client reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about very first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

15% Of Clients Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15% of prospective customers will not even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

Positive Reviews Motivate 68% Of Customers To Use A Local Business

Since the large bulk of customers check out reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Generally two-thirds of companies have outstanding and awesome ratings. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews

Regardless of how enticing your marketing is, you still require consumer reviews. There's no skirting around it. Clients are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review statistics show the general popularity of a site can only go so far when it comes to trust.

Source: Review Trackers

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated content has an unassailable impact on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal