Online Product Reviews About An Item Can Raise Its Conversion Rate By An Unprecedented 270%

User review statistics show the purchase likelihood for a product with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Since the vast bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a new car and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you quickly select one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of consumer reviews go on without a response. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

Reviews have an enormous impact on their decision when clients have to choose a solution provider.

Source: DemandGenReport

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

As of late reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review stats show the general popularity of a site can just go so far when it comes to trust.

Source: Review Trackers

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, concur that it increases their purchasing confidence.

Companies use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If They Were Asked, 77% Of Clients Would Leave A Review

More than a 35% would post a review to notify others about their consumer encounter and 24% would likely direct their review to the company itself.

Over a 26% would be willing to leave a review to help other individuals with their choice making process.

Source: Podium

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Reviews Posted On Twitter Can Grow Online Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated content can do wonders in regards to conversions.

A single review can have a massive impact on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide an astonishing 44% increase.

Source: RevLocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

83% Of Consumers Don't Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust advertisements pick to take notice of customers' recommendations online.

Source: Statuslabs